Faction skis was founded by a group of skiers in 2006 in Verbier Switzerland. The main reason was to manufacture skis for the freeskiing revolution. It was felt that this part of the market was not being addressed by mainstream ski manufacturers.
In 2013 The Faction Collective teamed up with professional skier Candide Thorex to create a range of signature ski models.
Faction makes high-quality skis that are progressive in their construction as well as in their use in freeride, freestyle and all-mountain skiing. Faction has become an iconic leader in the freeskiing revolution.