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Started in 1962, K2 was originally called America’s Ski Company and was located on Vashon Island in Washington State. It was renamed in 2003 as K2 Sports, encompassing over 15 sub brands, including K2 Ski, Snowboard and Skate.
The company was founded by Bill and Don Kirschner (hence the change to K2) and pioneered the use of fiberglass in ski gear, creating lighter, but still durable equipment. For over 50 years K2 Sports has been an athlete driven company focused on fun, friends, family and innovation. K2 is proud to be a brand with some of the best athletes in the sports
K2 also believe that their athletes are a reflection to the brand and the sport, which brings a great cultural, civic and moral responsibility associated to themselves and others. The brand revolves around this ethos to promote only the best role models and influence other leaders in the sport.